{"id":47171,"date":"2026-03-09T09:20:21","date_gmt":"2026-03-09T08:20:21","guid":{"rendered":"https:\/\/www.ssef.ch\/?p=47171"},"modified":"2026-03-09T09:20:21","modified_gmt":"2026-03-09T08:20:21","slug":"a-hot-issue-then-and-now-the-history-and-future-of-synthetic-coloured-stones","status":"publish","type":"post","link":"https:\/\/www.ssef.ch\/de\/a-hot-issue-then-and-now-the-history-and-future-of-synthetic-coloured-stones\/","title":{"rendered":"A hot issue then and now: the history and future of synthetic coloured stones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47171\" class=\"elementor elementor-47171\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ac0dd2 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"18ac0dd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bcdf5 elementor-widget elementor-widget-text-editor\" data-id=\"b3bcdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>By Dr. Laurent E. Cartier &amp; Dr. Michael S. Krzemnicki, first published in <a href=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/facette-2026-web.pdf\" target=\"_blank\" rel=\"noopener\">Facette 30<\/a> (March 2026)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1b6b5 elementor-widget elementor-widget-image\" data-id=\"cd1b6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-1-synthetic-stones_1.jpg\" class=\"attachment-large size-large wp-image-47178\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-1-synthetic-stones_1.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-1-synthetic-stones_1-300x200.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-1-synthetic-stones_1-768x511.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 1: A selection of synthetic stones. Composite photo: M.S. Krzemnicki, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce36ba6 elementor-widget elementor-widget-text-editor\" data-id=\"ce36ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Nature is the artist, man is only the imitator.<br \/>Ernst Haeckel (1834-1919)<\/p><\/blockquote><p>The human desire to replicate and create \u2018perfect\u2019 gemstones stems from a long history of curiosity about how these beautiful materials form. Ancient theories of gem formation were often speculative: Theophrastus (ca. 315 B.C.) believed for example, that \u201c(precious) stones are produced by solidification from fluids, some through the action of heat others of cold\u201d (Caley, 1956).<\/p><p>The history of synthesising stones in some ways mirrored the ancient quest of alchemists to transmute base materials into gold. The drive to understand and recreate gems became a more formal scientific pursuit in the 19th century and ultimately led to the emergence of gemmology as a discipline as there was an urgent need to separate natural gemstones from their synthetic counterparts in the late 19th century and early 20th century.<\/p><p>In 1904, Joseph Chaumet of the jewellery house Chaumet addressed the Chambre Syndicale, having conducted his own research to distinguish between natural and synthetic rubies. He optimistically stated that: \u201cI am convinced that we will always be able to recognise these two types of ruby: they will never be identical. The distinction can sometimes be difficult to establish. That is why it is necessary to use very precise methods: but I have no doubt that this distinction will always be possible.\u201d<\/p><p>SSEF, founded in 1972 by Swiss trade organisations was also confronted with synthetic stones in its early days. Unlike some other labs, SSEF has only ever used the term \u2018synthetic\u2019 since it was founded, as we consider this to best describe the material. This standard did not change with the advent of synthetic diamonds in jewellery in recent years.<br \/>Although the early 20th century is often mentioned as being a peak for synthetic coloured stones as an issue in the trade, the 1970s and 1980s were also prominent. Kurt Nassau, a leading gem researcher at the time, wrote in 1979 that \u201cThe nineteen seventies were an exciting period, with many new developments in the field of synthetic gemstones. It was a difficult period for the gem expert as he struggled to keep up with a series of new synthetics, imitations, and treatments.\u201d As gem treatments became the bigger issue in the 1980s, subsequent generations of gemmologists had less and less knowledge about synthetic coloured stones.<\/p><p>As today we see again an increasing volume of synthetic coloured stones appear on the market (largely due to the trend that has been set by synthetic diamonds) it seems timely to revisit this topic and provide readers with an overview of synthetic stones and some of the challenges that can exist in identifying them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28df8ce elementor-widget elementor-widget-image\" data-id=\"28df8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-2-verneuil.jpg\" class=\"attachment-large size-large wp-image-47184\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-2-verneuil.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-2-verneuil-300x276.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-2-verneuil-768x706.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 2: A jewellery set recently submitted to SSEF that contained heated Verneuil synthetic rubies together with natural diamonds. An unexperienced gemmologist may consider these stones (when looking with a loupe or microscope) to be heated and flux-filled natural stones. Photo: SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a6b38 elementor-widget elementor-widget-spacer\" data-id=\"02a6b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e2a89 elementor-widget elementor-widget-text-editor\" data-id=\"19e2a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A short history of synthetic stones<\/h2><p>One of the earliest successful attempts was the flame fusion synthesis of ruby, achieved by the French chemist Auguste Verneuil. He announced in 1902 that he had succeeded in synthesising rubies, and he published his work in 1904. Flame fusion rubies were very likely in circulation some years before 1902 and this was probably linked to previous work by Fre\u0301my and others in Paris. In 1885, Geneva rubies appeared in the market and created some confusion about their artificial or synthetic origin. By 1907, several manufacturers were producing 5 million carats of synthetic ruby per year (Nassau, 1980).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333c832 elementor-widget elementor-widget-image\" data-id=\"333c832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-3-nat_fluxsyn_spinel_4_new.jpg\" class=\"attachment-large size-large wp-image-47190\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-3-nat_fluxsyn_spinel_4_new.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-3-nat_fluxsyn_spinel_4_new-300x184.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-3-nat_fluxsyn_spinel_4_new-768x471.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 3: Natural spinel and one large flux synthetic spinel (on the right). These types of synthetic spinels can be challenging to identify, unlike Verneuil synthetic spinels. Photo: SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c5d0d5 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"5c5d0d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cbd3d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a1cbd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Synthetic stones were long considered a niche topic among laboratory gemmologists. It was only in the mid-to-late 2010s that a true change set in with synthetic diamonds in the trade. Over the past decade, with the rapid growth of e-commerce, social media and the huge quantities of synthetic diamonds that have flooded the market the situation has greatly changed. And the use of synthetic coloured stones is now (slowly) growing in lower-priced jewellery.<\/p><p>At SSEF, Verneuil synthetic rubies and sapphires have been the most commonly encountered cases over the years. Tourists would travel to a foreign country and return with what they believed to be a valuable gemstone, often set in jewellery. However, following laboratory testing, they would discover that it was a Verneuil synthetic ruby or sapphire and not the \u2018real deal\u2019 they had expected. Synthetic rubies are also commonly found in historic jewellery, which can be very valuable, as can be seen in Figure 4. It is often difficult to determine whether a synthetic ruby was intentionally mounted or not; this would often have occurred when a stone had to be replaced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b2c24 elementor-widget elementor-widget-image\" data-id=\"18b2c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"1024\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-5-54668_ruby-necklace_Sothebys-photo.jpg\" class=\"attachment-large size-large wp-image-47196\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-5-54668_ruby-necklace_Sothebys-photo.jpg 987w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-5-54668_ruby-necklace_Sothebys-photo-289x300.jpg 289w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-5-54668_ruby-necklace_Sothebys-photo-768x797.jpg 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 4: Ruby and diamond necklace, Late 19th century, containing one synthetic Verneuil ruby. Sold for 4\u2019338\u2019500 CHF at Sotheby\u2019s Geneva auction in November 2009. Photo: Sotheby\u2019s.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a90d772 elementor-widget elementor-widget-spacer\" data-id=\"a90d772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faeefa7 elementor-widget elementor-widget-text-editor\" data-id=\"faeefa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Revisiting nomenclature<\/h2><p>In 1926, the World Jewellery Confederation (CIBJO) was established. Today, it is the world\u2019s leading organisation in nomenclature for the trade and SSEF staff members are active in different commissions. CIBJO is clear in its definition of terms such as artificial stones, gemstone(s), imitations and synthetic stones. We list them here (from the latest edition of the CIBJO Gemstone Blue Book) for reference:<\/p><ul><li>Artificial stones: artificial products that imitate the appearance of natural materials without having their chemical composition or their physical properties or their structure.<\/li><li>Gemstones: natural inorganic, organic and biogenic materials which have been formed completely by nature without human interference. Gemstones are usually used in jewellery or objets d\u2019art due to a combination of properties that provide them with beauty, rarity and relative durability.<\/li><li>Imitations: artificial products that imitate the appearance of natural materials without having their chemical composition or their physical properties or their structure.<\/li><li>Synthetic stones: artificial products having essentially the same chemical composition, physical properties and structure as that of their naturally occurring counterparts.<\/li><\/ul><div class=\"page\" title=\"Page 8\"><div class=\"layoutArea\"><div class=\"column\"><p>An excellent example to illustrate the need for clear disclosure and terminology are the two \u2018synthetic Paraibas\u2019 seen in Figure 5. We purchased these as \u2018synthetic Paraibas\u2019 for research and teaching purposes at the Hong Kong show in September 2025. Seeing as tourmaline cannot be synthetised in good quality and colour, this is an obvious misnomer. Lab testing finally revealed that they are in fact Ytterbium doped yttrium aluminium garnet (Yb:YAG) crystals.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cc57c elementor-widget elementor-widget-image\" data-id=\"24cc57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Fig-6-139930_Yb-doped-YAG-e1772203904107.jpg\" class=\"attachment-large size-large wp-image-47217\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 5: YAG stones bought in Hong Kong as \u2018synthetic Paraibas\u2019. Photo: H. Yaris, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4635d30 elementor-widget elementor-widget-spacer\" data-id=\"4635d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720771f elementor-widget elementor-widget-text-editor\" data-id=\"720771f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Overview of main synthesis methods for coloured stones<\/h2><p>The creation of synthetic stones relies on more or less complex crystal growth technologies. Here we list for review the most common processes used. See also table 1 which collates information from Nassau (1980 &amp; 1997) about when certain stones were first synthesised (in reasonable volume and quality).<\/p><h4>1. Flame fusion (Verneuil process)<\/h4><p>The Flame fusion method, pioneered by Auguste Verneuil, was responsible for the first commercially successful synthetic stones. This is a drop melting method where powdered material, such as aluminium oxide powder (for corundum), is dropped through a very hot oxyhydrogen flame. The powder melts at approximately 2050\u00b0C and the molten droplets fall onto a seed plate, where they slowly solidify to form a single crystal known as a \u2018boule\u2019.<br \/>Products: Corundum (ruby, sapphire, and star stones), spinel, and rutile. All colours can be achieved by adding specific chromophore trace elements.<\/p><h4>2. Melt diffusion (flux method)<\/h4><p>The flux method tries to mimic the slow geological crystallisation of natural stones from a molten solution. Solid basic materials are dissolved in a flux melting agent (a chemical solvent), such as PbF (tungsten), or Li2MoO4) inside a crucible (often made of platinum or iridium). The homogeneous melt is heated and then allowed to cool extremely slowly. Crystallization begins either spontaneously or on a seed crystal when oversaturation is reached.<\/p><ul><li>Products: This method is used to produce high-quality synthetics, including ruby, emerald, spinel, corundum, chrysoberyl, and beryl.<\/li><\/ul><h4>3. Hydrothermal process<\/h4><p>This method simulates the high-pressure, high-temperature conditions under which many natural gems form in the presence of water. The process takes place in a closed steel vessel called an autoclave. Solid raw material (\u2018nutrient\u2019) and seed crystals are heated in a watery solvent. High pressure and moderate temperature (400\u00b0C to 600\u00b0C) dissolve the nutrient, which then precipitates and accumulates on the seed plates due to a thermal gradient.<\/p><ul><li>Products: This method is very successful for synthesising quartz, amethyst, and beryls (including emerald, aquamarine, and red beryl).<\/li><\/ul><h4>4. High Pressure\/High Temperature (HPHT) and Chemical Vapour Deposition (CVD)<\/h4><p>These methods are primarily associated with the synthesis of diamond.<\/p><ul><li>HPHT: Used to create synthetic diamonds. It involves a capsule containing a seed crystal, diamond powder (feed), and a solvent-catalyst subjected to extreme pressure and temperature.<\/li><li>CVD: Used for diamond synthesis, involving the deposition of carbon from the gas phase onto seed crystals using a plasma cloud generated by microwaves.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a75b16d elementor-widget elementor-widget-image\" data-id=\"a75b16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1008\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/A-chronology-of-when-main-stones-were-first-synthesised.jpg\" class=\"attachment-large size-large wp-image-47223\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/A-chronology-of-when-main-stones-were-first-synthesised.jpg 768w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/A-chronology-of-when-main-stones-were-first-synthesised-229x300.jpg 229w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Table 1: A chronology of when main stones were first synthesised (in reasonable volume and quality). This table is not intended to be exhaustive, but lists main discoveries and periods.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bca6d3 elementor-widget elementor-widget-spacer\" data-id=\"4bca6d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd4f0d elementor-widget elementor-widget-text-editor\" data-id=\"0cd4f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Modern detection challenges: 3 examples from the lab<\/h2><p>It is a well-known fact that the likelihood of being offered a synthetic stone increases the closer you get to a mining site. Such stones are often carefully shaped or battered to resemble rough gemstones that have just been taken out of the ground.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b315bd elementor-widget elementor-widget-image\" data-id=\"9b315bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-8_SSEF-149747-e1772203884231.jpg\" class=\"attachment-large size-large wp-image-47229\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 6: What appeared to be a natural untreated ruby pebble turned out to be a Verneuil synthetic ruby. Photo: L. Phan, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02e421 elementor-widget elementor-widget-text-editor\" data-id=\"b02e421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We recently came across a case like this. An attractive, rough \u2018ruby\u2019 pebble, reportedly originating from East Africa, was submitted for testing, with the client intending to cut the stone into a faceted ruby afterwards. However, our testing quickly revealed that this stone was actually a Verneuil synthetic ruby, carefully crafted to mimic the appearance of a natural ruby pebble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1748ee3 elementor-widget elementor-widget-image\" data-id=\"1748ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-9_SSEF-149747.jpg\" class=\"attachment-large size-large wp-image-47235\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-9_SSEF-149747.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-9_SSEF-149747-300x218.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-9_SSEF-149747-768x557.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 7: Gas bubbles (black under this illumination) within the Verneuil synthetic ruby pebble. Microphoto: M.S. Krzemnicki, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1682a3d elementor-widget elementor-widget-text-editor\" data-id=\"1682a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apart from its characteristic chemical composition (pure chromium- bearing aluminium oxide, with no gallium, vanadium or iron), the most notable feature of this Verneuil-synthesised ruby was the presence of numerous gas bubbles in slightly curved zones (Figure 7). As expected, our client was less intrigued than we were by this neatly crafted synthetic ruby pebble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a4cba elementor-widget elementor-widget-text-editor\" data-id=\"77a4cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Synthetic alexandrite<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064da6 elementor-widget elementor-widget-image\" data-id=\"7064da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-10_SSEF-142869-e1772203861707.jpg\" class=\"attachment-large size-large wp-image-47241\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faab2f4 elementor-widget elementor-widget-text-editor\" data-id=\"faab2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexandrite, a chromium-bearing, colour-changing variety of chrysoberyl, is a highly sought-after collector\u2019s stone, so a gemstone report is essential. We were therefore not surprised to receive an alexandrite for testing that exhibited an attractive and distinctive colour change from bluish green to purple (Figure 8). Reportedly originating from Russia, the stone\u2019s initial visual appearance and colour change appeared to corroborate this claim. However, we were taken aback when we started to examine the stone under our microscope. We observed metallic platinum flakes, some of which were triangular. Additionally, what initially appeared to be healing fissures containing tiny fluid inclusions were actually veils of greyish, solidified flux residue still present within the stone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc494a elementor-widget elementor-widget-image\" data-id=\"afc494a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-11_SSEF-142869.jpg\" class=\"attachment-large size-large wp-image-47247\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-11_SSEF-142869.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-11_SSEF-142869-300x119.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-11_SSEF-142869-768x305.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 9 a and b: Platinum flakes (left photo) and flux residues (right) in the flux-melt synthetic alexandrite. Microphotos: M.S. Krzemnicki, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b32041 e-con-full e-flex qodef-elementor-content-no e-con e-child\" data-id=\"2b32041\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e224164 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e224164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GemTOF trace element analysis confirmed the synthetic origin of this stone, revealing the presence of platinum, rhodium and indium (all of which originated from the crucible in which the synthetic alexandrite formed). This finding is supported by comparing the data of the described stone with our alexandrite database using machine learning, a subdivision of artificial intelligence (Figure 10).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e05d8f elementor-widget elementor-widget-image\" data-id=\"8e05d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1024\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_12_SSEF-142869.jpg\" class=\"attachment-large size-large wp-image-47253\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_12_SSEF-142869.jpg 880w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_12_SSEF-142869-258x300.jpg 258w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_12_SSEF-142869-768x894.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 10: In the 3D t-SNE diagram (machine learning), the described synthetic alexandrite plots perfectly in one of the synthetic alexandrite clusters.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78099e7 elementor-widget elementor-widget-text-editor\" data-id=\"78099e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Hydrothermal synthetic emerald of 67 ct!<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec710f7 elementor-widget elementor-widget-image\" data-id=\"ec710f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_13_SSEF-76824-e1772203836611.jpg\" class=\"attachment-large size-large wp-image-47259\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 11: Hydrothermal synthetic emerald of 67 ct submitted to SSEF for testing. Photo: L. Phan, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4efe2 elementor-widget elementor-widget-text-editor\" data-id=\"1d4efe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although most of the faceted synthetic stones tested at SSEF are rather small, in the range of a few carats, it is possible to grow much larger crystals, including those for industrial applications (e.g. laser crystals). A less desirable situation is when such a large synthetic stone enters the gem trade without disclosure. A classic example is the 67-carat emerald submitted by an auction house for testing to confirm its authenticity.<\/p><p>Visually, the stone contained several aligned features resembling \u2018channel structures\u2019, as well as tiny spiky fluid inclusions, which can be expected with a Colombian emerald. However, closer inspection revealed distinct chevron structures, which are a very characteristic feature of hydrothermally synthesised emeralds (and other similarly produced stones). Additionally, the original seed plate of this synthetic stone was present, crossing the stone \u2014 unsurprising given the size of the sample investigated. The \u2018channel structures\u2019 observed were in fact identified as fractures in the seed plate, possibly developing during the growth of the synthetic emerald under high pressure and temperature in the autoclave, onto the seed plate.<\/p><p>The low values for its specific gravity (2.69) and refractive indices (1.69\u2013 1.75) clearly support identification as a hydrothermally synthesised emerald. These low values reflect the fact that such synthetic emeralds are chemically pure beryl (a silicate of beryllium and aluminium) with only a small amount of chromium and vanadium as colouring elements. The chemical analysis (EDXRF) confirmed this by revealing the absence of sodium, magnesium and caesium, which are all common chemical impurities in natural emeralds (Figure 12). Additionally, the synthetic emerald contained no iron, which is unheard of in any natural emerald. However, the distinct presence of chlorine (0.77 wt% Cl) in this stone confirmed our conclusion, as chlorine has long been considered a key indicator of hydrothermal synthetic emeralds (see, for example, H\u00e4nni, 1992; Kane &amp; Liddicoat, 1985), being a residue of the chlorine-bearing solutions (e.g. hydrochloric acid) used for their growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc168e elementor-widget elementor-widget-image\" data-id=\"5dc168e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_14_SSEF-76824.jpg\" class=\"attachment-large size-large wp-image-47265\" alt=\"\" srcset=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_14_SSEF-76824.jpg 1024w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_14_SSEF-76824-300x169.jpg 300w, https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure_14_SSEF-76824-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 12: Comparison of the chemical composition (EDXRF spectra) of the described hydrothermal synthetic emerald with a typical natural Colombian emerald. Figure: M.S. Krzemnicki, SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee20074 elementor-widget elementor-widget-text-editor\" data-id=\"ee20074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The m\u00eal\u00e9e challenge<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db757f elementor-widget elementor-widget-image\" data-id=\"8db757f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/www.ssef.ch\/wp-content\/uploads\/2026\/02\/201-Figure-15-melee-rubies_MSK-e1772203811203.jpg\" class=\"attachment-large size-large wp-image-47271\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 13: This batch of 36 rubies contained 1 synthetic Verneuil ruby and 35 natural rubies. Photo: SSEF.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79c222 elementor-widget elementor-widget-text-editor\" data-id=\"f79c222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the greatest challenges in the detection of synthetic coloured stones lies in the testing of m\u00eal\u00e9e, particularly when very small stones (typically 1\u20134 mm) are submitted in large, calibrated batches (e.g. a sample in Figure 13). At such small sizes, stones often contain no inclusions or only extremely sparse ones, removing one of the most useful indicators for rapid screening and significantly increasing the risk of undetected contamination, such as a synthetic ruby mixed into a parcel of natural rubies (as was the case in Figure 13). The problem is compounded by the economics of testing: reliable identification requires analytical protocols specifically adapted to each colour variety and frequently depends on advanced techniques such as Raman spectroscopy (for testing of inclusions) or LA-ICP-MS. These methods are time-consuming, require specialised expertise and equipment, and cannot realistically be applied at a cost of just a few pennies\/dollars per stone, making comprehensive testing of m\u00eal\u00e9e both technically and financially demanding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6550f elementor-widget elementor-widget-spacer\" data-id=\"0b6550f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70efd31 elementor-widget elementor-widget-text-editor\" data-id=\"70efd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion<\/h2><p>Strict and consistent adherence to correct \u2018synthetic\u2019 terminology remains essential to maintaining public trust within the coloured stone trade. While the identification of many synthetic stones can be relatively straightforward using standard gemmological methods, there are still cases that demand more advanced analytical testing as we\u2019ve shown in the case studies above. Looking ahead, the integrity of the market will depend on continuous vigilance and close cooperation between trade organisations and leading gemmological laboratories.<br \/>Important lessons can also be drawn from the history of synthetic diamonds. Since the first successful HPHT synthesis in 1954, followed by major technological advances in both HPHT and CVD production from around 2000 onwards, the diamond market has undergone profound changes\u2014most visibly reflected in the huge volume of synthetic diamonds now found in the trade and that have shifted consumer perceptions in some segments of the jewellery industry.<br \/>To conclude this article we\u2019d like to share two quotes from 1886 and 1934 that still ring very much true to this day.<br \/>\u201cAlthough some may be willing to have the easily attainable, there are others who will want, what the true is almost becoming today, the unattainable. The one is Nature\u2019s gem, and the other that made by man.\u201d George Kunz (vice president of gemmology at Tiffany &amp; Co.) was addressing the arrival of Geneva rubies in the market in 1886.<br \/>\u201cThe synthetic serves its purpose; it does almost as well for the jewel of a fine watch as a genuine stone; it makes as good polishing material as the genuine; it is a good ornamental stone; it has its place in jewelry. But it can never supplant the naturally-occurring-the genuine stone.\u201d Thomas Clements in Gems &amp; Gemology (1934).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The human desire to replicate and create \u2018perfect\u2019 gemstones stems from a long history of curiosity about how these beautiful materials form.<\/p>\n","protected":false},"author":3,"featured_media":47276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[626],"tags":[742],"library_category":[],"library_author":[],"class_list":["post-47171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-blog","tag-gemmology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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